Business Management P G - 1721 Words

On June 5th of 2013 PG announced that company is going through some change and made decision to group its Global Business Units (GBUs) into four industry-based sectors. Task of each of these sectors will be concentrated on share of common technologies, common consumer benefits, and face common competitors. These four industry-based sectors will be focusing on strengthening of already developed market business, maintenance of developing market momentum, production of a strong innovation pipeline, and drive of productivity improvements. Such changes, announced by PG are not rare for company and will not be that sensitive by employees or other stakeholders. PG’s main objective for years is to create the most successful brands in all categories of products that it produces. Over the past years company has undertaken considerable work and went through multiple changes to improve its business with focus on the following six corporate principles: customer focus, strategic choices, operational perfection and fiscal discipline, organizational structure, and the creation of brands which requires a lot of attention, monitoring, and constant changes. Example of big change: In June of 1999, PG began an ambitious program of business restructuring, which was supposed to end in 2005. However, because of good coordination of management and right course of action introduction of change was rapid with large part of change implementation in 2003. In addition, management was able to spendShow MoreRelatedThe Challenge Of Maintaining And Improving Brand Management For Procter Gamble1118 Words   |  5 Pageschallenge of maintaining and improving b rand management for Procter Gamble Introduction This consulting paper aims to focus on the challenges of Procter Gamble in the area of brand management. The topic of brand management is an important aspect of multi-national companies like Procter Gamble especially in the area of consumer goods. The tasks being encountered by consumer goods companies like Procter Gamble present the highly complicated business environment characterized by increased globalRead MoreProcter Gamble : The World s Largest Consumer Goods Company Essay852 Words   |  4 Pagesabbreviated as PG, the Procter Gamble Co. has far outgrown its humble beginnings as small, family run soap and candle shop in Cincinnati, OH. 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